2 min read
Nexo Credits Trump For Return To The US After Two Years
AI Overview
Nexo is relaunching in the U.S. after a two-year exit, citing a friendlier political and regulatory climate. It will offer its full retail and institutional product suite — savings, asset-backed credit, trading, and liquidity solutions — as firms reassess U.S. strategy.
- Strategic re-entry: Nexo resumes full U.S. operations to capture retail and institutional demand across lending, trading and liquidity products.
- Regulatory tailwind: A perceived softening of SEC enforcement and clearer policy has prompted exchanges and lenders to return or expand in the U.S.
- Conditional upside: Renewed momentum could attract capital and customers, but durable growth depends on how U.S. rules evolve and are enforced.
After a two-year absence, crypto lender Nexo is officially back in the United States, citing a friendlier political and regulatory climate ushered in by Donald Trump’s presidency.
Nexo announces US return
In an announcement on its X page, Nexo revealed that it will now offer its full suite of products to US retail and institutional clients. These include high-yield crypto savings accounts, asset-backed credit lines, advanced trading features, and institutional-grade liquidity solutions.
The company emphasized that renewed “optimism and entrepreneurial momentum” made the re-entry possible.
Nexo celebrated its return with an exclusive event featuring Donald Trump Jr., Israel’s Minister of Innovation, Science, and Technology, Gila Gamliel, and Nexo Co-Founder Antoni Trenchev. Trump Jr. remarked, “We see the opportunity for the financial sector and want to ensure we bring that back to the U.S.” Trenchev echoed the sentiment, boldly declaring, “America is back — and so is Nexo.”
A shift in the US crypto landscape
Nexo’s return follows broader signs of change in the American crypto regulatory environment. Since Donald Trump’s election, the Securities and Exchange Commission (SEC) has begun retreating from its previously aggressive stance on crypto enforcement.
Several lawsuits, including high-profile cases against exchanges and blockchain projects, have reportedly been dropped or are being quietly settled behind the scenes.
This shift in tone has encouraged a wave of companies to rethink their US strategies. Nexo is not alone. OKX, one of the largest global exchanges, recently announced the launch of its US platform, citing improved regulatory clarity and a more supportive environment for innovation.
Adding to the momentum, the Trump family has become more deeply involved in the financial sector through World Liberty Financial, a newly established firm that fosters economic growth through traditional and blockchain-based services.
World Liberty Financial has been vocal about championing crypto innovation as part of America’s return to “economic leadership”.
Regulatory thaw brings crypto back to center stage
The change in administration has visibly thawed relations between Washington and the crypto industry. Rather than focusing on punitive actions, the government’s approach has tilted toward encouraging innovation while establishing clearer guidelines.
This regulatory pivot has been crucial for firms like Nexo, which had previously cited an “uncertain and hostile” environment as the reason for scaling back US operations.
Whether this renewed momentum can lead to lasting growth will depend on how regulatory frameworks evolve. For now, Nexo’s return is being celebrated as another sign that crypto is finding its footing again in the world’s largest economy.
Thank you for your feedback! We’re glad you found this article helpful.
An error occurred while sending the form, please try again.
We are sorry. You've already sent a message within the last 60 seconds. Please wait before sending another.
Thank you for letting us know! Our team will review your feedback to help improve our content.
We're sorry you did not find what you were looking for. Please select the reason this article was not helpful.
You’re in. Thanks for joining our newsletter. 
