3 min read 
DWF Labs, a leading Web3 investment firm and crypto market maker, has made a $25million investment in World Liberty Financial (WLFI), the DeFi project connected to the Trump family.
The strategic deal signals growing institutional interest in politically branded crypto initiatives and marks DWF Labs’ deeper expansion into the US market, with a new office now established in New York City.
What is DWF Labs?
Founded in 2018, DWF Labs has emerged as a key player in the cryptocurrency industry. The firm specializes in trading, market making, and venture investments, supporting over 60 global crypto exchanges with liquidity services and strategic backing.
With a mission to accelerate innovation across the Web3 ecosystem, DWF Labs has provided funding and infrastructure support to numerous early-stage and mid-tier blockchain projects.
Its presence spans across centralized and decentralized platforms, giving it broad influence in shaping market behavior and token adoption.
Inside the $25m WLFI deal
The firm’s latest move involves the purchase of $25m worth of WLFI governance tokens via a private transaction. This grants DWF Labs substantial governance power within the WLFI protocol, allowing it to play a role in protocol development and future product direction.
Notably, the deal was executed at a premium price of $0.10 per token, a significant markup from previous fundraising rounds priced at $0.015 and $0.05. The premium suggests a high level of conviction in WLFI’s future potential, positioning the protocol as a long-term bet for DWF Labs.
WLFI and the launch of USD1
World Liberty Financial is building out a suite of DeFi tools aimed at making decentralized finance more accessible to both institutional and retail users. Its flagship product is USD1, a stablecoin pegged 1:1 to the US dollar and backed by short-term US treasuries, bank reserves, and other cash equivalents.
USD1 is positioned as an institution-grade stablecoin with mainstream usability. As part of its investment, DWF Labs will contribute liquidity infrastructure for USD1 across various exchanges, centralized and decentralized, further supporting its stability and market reach.
US expansion: A strategic shift
Opening a New York office marks a significant step for DWF Labs as it deepens its presence in the largest global market for digital assets. The firm aims to cultivate institutional partnerships with banks, asset managers, and fintech innovators seeking blockchain integration.
DWF Labs also plans to actively engage with US regulators and academic institutions to advance blockchain education and build a regulatory-compliant framework for DeFi innovation. This signals a shift from purely operational investing to broader ecosystem engagement.
Why this matters
DWF Labs’ investment in WLFI and its broader push into the US underscores a growing trend: major players in crypto are aligning with compliant, politically resonant, and institution-ready projects.
By backing USD1 and embedding itself in the US regulatory and financial landscape, DWF Labs is positioning itself as a long-term stakeholder in the next wave of DeFi.
As the crypto industry moves toward mainstream integration, the actions of firms like DWF Labs could shape how decentralized finance coexists with traditional financial systems.
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