Binance founder and former CEO Changpeng Zhao is one of the most influential figures in crypto.
In addition to founding the biggest exchange in the world, CZ actively invests in different projects, discusses new trends, and engages with the community. CZ also actively participates in investments through YZI Labs (formerly Binance Labs), Binance’s venture capital arm.
Given his massive influence in the industry, it’s no surprise that tokens associated with CZ tend to receive a strong market reaction.
Here are all the cryptocurrency and web3 projects that CZ has been linked to recently.
Which crypto does Binance’s CZ own?
CZ has publicly disclosed his cryptocurrency holdings, revealing a strong preference for Binance’s native token, BNB. According to a report from February 2025, CZ’s crypto portfolio is allocated as follows.
- BNB: 98.48%
- Bitcoin (BTC): 1.32%
- EURI (a stablecoin pegged to the euro): 0.17%
- Tether (USDT): 0.03%

This allocation reflects CZ’s significant confidence in BNB and the Binance ecosystem. Additionally, CZ is reported to own an estimated 90% stake in Binance, further aligning his financial interests with the platform’s success.
Test (TST) token
In early February 2025, Binance co-founder and former CEO Changpeng Zhao (CZ) became inadvertently associated with the Test (TST) token, leading to significant developments within the cryptocurrency community.
The TST token originated as an educational tool. A member of the BNB Chain community created TST as a demonstration for launching tokens on the four.meme platform. This instructional content was intended solely for educational purposes.

However, upon release, the token’s details were publicly accessible, leading to unexpected trading activity. Within 24 hours, TST’s market capitalization surged to approximately $494,500. Recognizing the unintended consequences, the educational video was temporarily removed to mitigate further speculation.
Binance’s listing of TST
Despite its origins as a test token, TST garnered substantial attention, prompting Binance to list it on 9 February 2025. CZ clarified that this listing was not an endorsement but a response to community interest. He emphasized that TST was not backed by Binance or its officials, underscoring its status as a community-driven meme token.
Furthering his involvement, CZ purchased 1 BNB worth of TST tokens, approximately $1,200. This action highlighted the complexities of decentralized exchanges (DEXs), as CZ publicly shared his challenges in adding liquidity to the pool, noting the process was more cumbersome than anticipated.
The rapid listing of TST on Binance led CZ to critique the exchange’s token listing procedures. He described the process as “a bit broken”, reflecting on how a test coin evolved into a widely traded asset. This incident sparked discussions about potential insider trading and the efficacy of Binance’s vetting mechanisms.
MUBARAK meme coin
In mid-March 2025, the Mubarak (MUBARAK) meme coin experienced a significant surge in value, largely influenced by actions taken by Binance founder Changpeng Zhao (CZ).
On 16 March, CZ invested 1 BNB (approximately $600 at the time) to acquire 20,150 MUBARAK tokens via PancakeSwap, a decentralized exchange on the BNB Chain.
Following CZ’s investment, MUBARAK’s price escalated rapidly, achieving an all-time high of $0.2158 within 48 hours — a 200% increase. This surge elevated the token’s market capitalization to over $443m.
The token’s momentum was further bolstered by its listing on Binance Alpha, a platform known for spotlighting high-growth potential coins. This listing increased MUBARAK’s visibility but also enhanced investor confidence, contributing to a substantial uptick in trading volume.

Early investors reaped significant profits during this period. Notably, one trader transformed a 0.4 BNB investment (approximately $232) into over $1.1m, marking a 4,860-fold return. This was achieved by selling portions of their holdings as MUBARAK’s price ascended.
BROCCOLI meme coin
In February 2025, CZ inadvertently sparked a meme coin frenzy centered around his dog, Broccoli. This sequence of events offers insights into the volatile nature of meme coins and the influence prominent figures can have on cryptocurrency markets.
On 13 February 2025, CZ shared that his Belgian Malinois is named Broccoli. He mentioned that simply sharing his dog’s name and picture could lead to the launch of a new token. This casual revelation led to the creation of multiple tokens on the BNB Chain, including CLEO, BROWNIE, and PERRY. These tokens saw brief surges in price, reaching market capitalizations in the millions of dollars before crashing when CZ revealed his dog’s real name.
Following CZ’s disclosure, numerous Broccoli-themed meme coins emerged on platforms like BNB Chain’s Four.Meme and Solana’s Pump.Fun.
Some of these tokens experienced rapid price surges, with one briefly reaching a market capitalization of $400m within two hours before stabilizing at $74m. On Solana, the top-performing Broccoli-related token hit a market cap of $5m with more than $56m in trading volume.
In response to the unintended consequences of his dog’s name revelation, CZ clarified that he had no involvement in launching any meme coins and advised traders to make their own choices, stating: “Let the best meme in the community win.” He also expressed a desire to assist those who suffered losses due to the volatility of these meme coins.
CZ announced that any funds sent to his address would be donated to victims of TST and Broccoli meme coins. Additionally, he donated 150 BNB (worth about $100,000) to a university student who had already contributed $50,000 to help victims of another crypto project, Libra. He emphasized that his donations should not be seen as endorsements of any tokens and cautioned investors against speculative trading.
Travala (AVA)
CZ recently revealed that during his time as the CEO of Binance, the exchange invested in Travala.com, a blockchain-based travel booking platform, prior to the COVID-19 pandemic and the subsequent crypto market downturn.
Travala.com has since reported significant growth, achieving $100m in annual revenue, reflecting the increasing adoption of cryptocurrency in the travel industry.
Following CZ’s public acknowledgment of Binance’s early investment, Travala’s native token, AVA, experienced a substantial surge in value, increasing by over 300%. This surge highlights the influence of strategic investments and endorsements within the cryptocurrency community.
As of March 2025, these were some of the notable tokens associated with Binance founder CZ. It’s important to remember that he doesn’t own or is directly involved with any of these meme coins – rather his trades or discussions surrounding these tokens were a part of his social media/community engagement.
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