2 min read 
The Trump family is preparing to launch a blockchain-based real estate game by the end of April. The project is being led by longtime associate Bill Zanker and will take inspiration from mobile games like MONOPOLY GO.
According to reports, the game will allow players to move digital tokens across a virtual board to collect in-game currency and build properties. Though not directly affiliated with Monopoly, the mechanics will resemble the classic real estate board game.
This upcoming release marks another step into crypto for the Trump family. Past ventures have included a series of Trump-branded NFTs, a meme coin, and a stake in a Bitcoin mining company backed by Donald Trump Jr. and Eric Trump.
The family is also linked to a decentralized finance project, World Liberty Financial, and a stablecoin effort.
Donald Trump has shown past interest in game development. In 1989, he released Trump: The Game, a commercial spin on Monopoly. He later explored a reality show based on the board game concept, though the series never aired.
Zanker, who is spearheading the crypto game, has a history of unconventional business ventures. He founded the Learning Annex with a $5,000 investment and gained attention in the 1980s for offering unusual adult education classes. He first teamed up with Trump in 2001 for a speaking event, and later co-authored a book with him on business success.
The pair paused business ties during Trump’s presidential campaign in 2015, but reconnected in 2022 to produce a set of NFTs featuring Trump in fantasy roles like superhero and astronaut. Zanker is also involved in the development of the Trump-themed meme coin.
Reports suggest that Zanker initially hoped to release the game before Trump’s possible return to office. In mid-2024, he contacted Hasbro to reacquire rights to Trump: The Game, but was told the company no longer owned the license.
The game is expected to launch in the coming weeks, adding to the Trump family’s expanding presence in the digital asset market.
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