Beyond Coffee: Starbucks to Utilize the Blockchain for Improved Transparency

Author: Dylan B
Date: 
May 08, 2019
Read time: 
2 minutes

Microsoft made an exciting announcement recently, stating that Starbucks will be partnering with them in order to improve the transparency of the coffee giant’s supply chain for their consumers by using the blockchain to track all of the products that go into their production process.

Microsoft made an exciting announcement recently, stating that Starbucks will be partnering with them in order to improve the transparency of the coffee giant’s supply chain for their consumers by using the blockchain to track all of the products that go into their production process.

Through harnessing the power of the Azure Blockchain Service by Microsoft, Starbucks can create a digital, instant record of all of their suppliers that can then be linked to their application.

According to Starbucks, this information will be used to inform their customers of where their coffee was sourced and roasted and to give them a better idea of some of the flavor notes that come with their chosen roast. Additionally, this information will provide increased transparency to assist them in their ethical sourcing mission and let the customers know exactly where and who their coffee is coming from.

The current senior vice president of Global Coffee and Tea at Starbucks, Michelle Burns, made this statement regarding the intended outcome of the project:

I firmly believe that by empowering farmers with knowledge and data through technology, we can support them in ultimately improving their livelihoods… This kind of transparency offers customers the chance to see that the coffee they enjoy from us is the result of many people caring deeply.”

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As much as it will help consumers learn more about their products, this service is also said to be helping coffee farmers in places such as Rwanda and Costa Rica and the coffee giant is currently researching ways to make sure that they benefit from this process as well and are currently working with notable entities like Bakkt digital assets to ensure that these main goals are met.

Although the company has not provided a date on when they predict this new service will be launched, the concept was shown at the annual Starbucks meeting in March and we can expect to learn more about these developments as Starbucks and Microsft move forward with the project.

Posted by Dylan B

Dylan Buckley is a writer based in California. He became interested in cryptocurrency upon discovering it in 2014 and soon started investing as well as writing for a wide variety of clients and crypto-startups in the space. When he is not producing content for individuals and businesses, he is typically working on his own self-development content or making music.

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