The popularity of Telegram’s tap-to-earn model is skyrocketing right now, so much so that even Binance is looking for a piece of that pie. On 19 September 2024, Binance launched Moonbix, its own tap-to-earn mini-game on Telegram.
The game was leaked before its official release, generating significant buzz, which is why it hit 15 million active users within a week. Moonbix features a space exploration theme where players control spaceships with claw-like manipulators to collect various items scattered across galaxies. These items, which include yellow stones and other treasures, may hold real-world value in alignment with Binance’s P2E model.
Let’s dive into more details about Binance Moonbix and how the largest crypto exchange is planning to dominate the tap-to-earn space.
Key takeaways
- Moonbix is a space-themed tap-to-earn game where players control spaceships to collect treasures scattered across galaxies. The objective is to earn points through tasks, challenges, and referrals, which can be exchanged for cryptocurrency rewards.
- The airdrop is set to occur between October and November 2024, with a snapshot on 4 November 2024, at 00:00 UTC.
What is Binance Moonbix?
In Moonbix, the main objective is to explore different galaxies, using the spaceship’s claw to collect items such as yellow stones, gifts, and other treasures. Players have a limited time (typically 45 seconds) to gather as many valuable items as possible, avoiding obstacles like meteorites. Larger items provide more points, and these points can be accumulated to unlock rewards or climb the leaderboard.
Additional features include engaging in daily challenges and completing specific in-game tasks to earn extra rewards. Players can also increase their earnings by inviting friends through the referral system, creating more opportunities to climb the leaderboard and receive crypto rewards.
Key features:
- Space-themed gameplay: Players control spaceships with claw-like manipulators, navigating through galaxies to collect items scattered across different terrains. This space exploration theme has attracted a lot of attention from players.
- Play-to-earn model: Players can earn points and cryptocurrency rewards by completing various tasks. These rewards can be redeemed, making it an integral part of Binance’s P2E ecosystem.
- Challenges and leaderboards: Players engage in different challenges and tasks to increase their scores. The game features a leaderboard, allowing users to compete for higher rankings and bigger rewards.
- Referral system: Players can earn additional rewards through a referral system. By inviting others to join, both the referrer and the new player benefit from the points and bonuses.
- Cryptocurrency rewards: Items collected during the gameplay can have real-world value, in line with the P2E model that allows for the exchange of game-earned points for cryptocurrency rewards.
MBIX token airdrop details
The MBIX token airdrop, hosted by Binance, is scheduled to take place with a snapshot on 4 November 2024, at 00:00 UTC. This airdrop rewards users who hold the necessary Binance-supported assets at the time of the snapshot, allowing them to claim free MBIX tokens. The airdrop period will span from October to November 2024, during which players who actively engage with the game can accumulate rewards.
To participate, users need to ensure they hold the required assets in their Binance account before the snapshot date and remain active in the game. The airdrop is designed to reward loyal users and promote the Moonbix ecosystem, allowing participants to engage with the project without any financial investment.
It’s important to note that Moonbix is not available in every country. Telegram users can only access this mini-game in countries where Binance is authorized to operate. For instance, users in the United Kingdom cannot access the game due to the exchange not being licensed by the FCA. As a reason, if you’re trying to access Moonbix in the UK, you will see a 404 error.
Why did Binance launch Moonbix?
While it’s very common for crypto exchanges to leverage the popularity of a new token by listing it, it’s quite unusual for an exchange to create an entirely new product based on a trend. However, Binance’s decision to launch Moonbix seems to be a part of its border strategy to increase its user base.
Despite still being the largest crypto exchange in the world, Binance lost a large portion of its user base since 2023, due to increased regulatory scrutiny. Its money laundering charges in the US, lack of licensing in the UK, and other challenges in Nigeria drove millions of users to shift their assets to other centralized exchanges.
Telegram’s tap-to-earn model has created huge success for projects like Hamster Kombat and Rocky Rabbit, where millions of players are actively playing these games every day. Binance is seemingly trying to use Moonbix as a platform to draw more new users into the exchange and increase its user base. This is evident because users can receive in-game MOONBIX tokens for signing up in Binance, installing the app, and passing the KYC process.
So, Binance isn’t just using Moonbix as a product to enter the tap-to-earn space, rather it’s a strategic platform for them to bring a large number of new crypto users into the exchange and retain its leadership in the trading market.
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01.
How to participate in the Moonbix airdrop?
To participate in the Moonbix airdrop, ensure you hold the required Binance-supported assets in your account during the airdrop period (October to November 2024). The snapshot for eligibility is scheduled for 4 November 2024, at 00:00 UTC. Active engagement in the game and holding assets at the time of the snapshot qualifies users to receive the tokens.
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02.
Is Moonbix developed by Binance?
Yes, it’s a Telegram mini-game developed by Binance, as a boarder strategy to attract more users to the exchange. Players can even receive in-game points and tokens for signing up in Binance and completing KYC.