Meme coins have dominated the crypto narrative in 2024. Despite Bitcoin reaching a new all-time high this year and Ethereum completing its much-awaited Dencun upgrade, it was meme coins that won the early bull market of 2024.
The overall meme coin market reached a remarkable $60billion capitalization in April. Most notably, Solana-based meme coins averaged more than 8,000% YTD returns, significantly outperforming Ethereum’s 962%. New tokens like WIF and BOME surged by over 1,000% since their launch in the first half of this year.
Despite this impressive growth, meme coins are still plagued with scams, hacks, and, most importantly, pump-and-dump schemes. In April alone, 12 Solana-based meme coins projects were completely abandoned after raising $26.7million in presale.
Meme coin pump and dump have cost traders millions. But what is this concept? And how can users identify pumps and dumps to avoid significant losses?
Key takeaways
- Meme coin pump-and-dump schemes involve artificially inflating a cryptocurrency’s price through hype and coordinated buying, then selling off to crash the price.
- Key signs include sudden price spikes, high trading volumes in low-cap coins, and aggressive promotional campaigns.
- Protect yourself by conducting thorough research, avoiding overly hyped coins, monitoring trading patterns, and diversifying your investments.
- Social media plays a significant role in spreading misinformation and driving hype, making it crucial to verify information from multiple sources.
- Anonymous developers and lack of transparency are major red flags.
What is pump and dump in crypto?
Meme coin pump-and-dump schemes are fraudulent activities in the crypto market where the price of a meme coin is artificially inflated, or ‘pumped’ through coordinated efforts, usually by a small group of investors.
Once the price has been driven up by false hype and misleading promotional campaigns, these orchestrators sell off, or ‘dump’ their holdings at the peak, causing the price to plummet. This leaves other investors, who bought in at higher prices due to the hype, with significant losses.
How does pump and dump work?
- Initiation: A group of individuals or a single entity selects a meme coin with low market capitalization and begins to accumulate a large amount of it quietly.
- Promotion: They then start a coordinated campaign to generate buzz around the coin. This often involves spreading exaggerated claims about the coin’s potential on social media, forums, and other online platforms. Influencers and fake news might be used to create a sense of urgency and FOMO (fear of missing out).
- Price inflation: As unsuspecting investors buy into the hype, the price of the meme coin starts to rise. The orchestrators continue to promote the coin aggressively to keep the momentum going.
- Dumping: Once the price reaches a certain peak, the orchestrators sell off their holdings. This sudden sell-off causes the price to crash dramatically because the market is flooded with the coin.
- Aftermath: The price collapse leaves new investors holding worthless or significantly devalued coins. The orchestrators walk away with substantial profits, while other investors suffer losses.

Signs of a meme coin pump and dump scheme
Recognizing the signs of a meme coin pump-and-dump scheme is crucial for protecting your investments. These schemes rely on creating artificial hype to inflate the price of a cryptocurrency before orchestrators sell off their holdings, causing a price crash. Here are key indicators to watch for:
1. Sudden and unexplained price spikes
A significant, rapid increase in the price of a meme coin without any substantial news or developments is a red flag. If the price surge is not backed by real progress, partnerships, or technological advancements, it may indicate market manipulation.
2. Aggressive promotional campaigns
Orchestrators often launch aggressive marketing efforts to create hype around the coin. This includes endorsements from influencers, celebrities, and widespread promotion on social media platforms and forums.
Look for excessive promotional content with exaggerated claims about the coin’s potential. Promises of guaranteed returns or pressure to buy quickly are major red flags.
3. High trading volume with low market cap
A spike in trading volume, especially in coins with low market capitalization, can be a sign of a pump and dump. Low-cap coins are easier to manipulate because fewer funds are needed to influence their price.
Many meme coins with low capitalization are prone to manipulation due to the ease of spreading misleading information and targeting inexperienced investors.
4. Lack of transparency and information
If the coin lacks clear, transparent information about its purpose, team, and roadmap, it may be a scam. Projects that provide limited details or have inconsistencies in their information should be approached with caution.
Be wary of projects with anonymous teams, vague goals, or those that focus more on the coin’s price than on its actual use case or technology.
5. Influx of new investors
A sudden increase in the number of new investors can indicate a pump-and-dump scheme. New investors, drawn by the hype, buy into the coin, driving up its price temporarily.
These new investors often suffer significant losses once the orchestrators dump their holdings and the price collapses.
6. Unrealistic claims and promises
Promises of high returns with little to no risk are common in pump-and-dump schemes. If a project claims to deliver outsized gains without a clear, achievable strategy, it’s likely a scam.
Avoid coins that make grandiose promises or claims that seem too good to be true. Realistic projects acknowledge risks and have clear plans for growth.
Social media hype and shilling
Social media plays a significant role in the rise and fall of meme coins. Platforms like Twitter, Reddit, TikTok, and YouTube are hotspots for meme coin discussions. Here’s how social media hype influences meme coin markets:
- Viral campaigns: Coordinated efforts to create viral trends around a coin can lead to massive price spikes. Influencers and celebrities often join these campaigns, intentionally or unintentionally driving more attention to the coin.
- FOMO (fear of missing out): The fear of missing out on the next big thing drives many investors to buy in without proper research. This speculative buying creates a bubble that can burst once the hype dies down, leading to significant losses for latecomers.
- Misinformation and rumors: False information and rumors spread quickly on social media. This can include fake endorsements, exaggerated project details, or misleading claims about potential returns.
What is shilling in crypto?
Shilling involves aggressively promoting a cryptocurrency, often with the intent to artificially inflate its price. This can be done by individuals or groups that stand to benefit from the price increase.
Some influencers are paid to promote certain coins without disclosing their financial interest, leading followers to believe in the coin’s potential without understanding the underlying motives.
Organized groups work together to pump a coin’s price by buying en masse and spreading positive sentiments online. Once the price peaks, they sell off their holdings, causing the price to crash. Many Telegram and Discord groups exist solely to coordinate such pump-and-dump schemes.
Anonymous developers or team members
Anonymous developers can easily abandon projects or engage in fraudulent activities without facing legal consequences. This makes it difficult for investors to hold anyone accountable if things go wrong.
Several rug pulls have occurred where anonymous developers disappear with investors’ funds, leaving no trace. Projects with anonymous teams often lack transparency, making it hard to verify their claims or track their progress. If a project cannot provide verifiable information about its team, consider it a major warning sign.

Unusual trading patterns or market manipulation
Recognizing unusual trading patterns can help identify potential pump-and-dump schemes and other manipulative activities in the cryptocurrency market.
- Sudden price spikes without news: A rapid increase in the coin’s price without any significant news or updates often indicates manipulation. These spikes are usually driven by orchestrated buying campaigns rather than genuine market interest.
- High trading volumes in short periods: Significant increases in trading volume over a short period, especially in low-cap coins, can signal a pump-and-dump scheme. This spike in volume is usually due to coordinated buying by a group of investors.
- Frequent large buy orders: Repeated large buy orders that drive up the price can indicate manipulation. These orders create a false sense of demand, enticing other investors to buy in.
- Abrupt price drops: A sharp decline in the coin’s price following a significant increase often follows the sell-off phase of a pump-and-dump scheme. The orchestrators dump their holdings, causing the price to crash and leaving other investors with losses.
- Inconsistent trading patterns: Inconsistencies in trading patterns, such as erratic price movements and sudden spikes followed by rapid declines, are often red flags for manipulation.
- Discrepancies between exchange prices: Significant price differences for the same coin across various exchanges can indicate manipulation. Manipulators might exploit these discrepancies to execute arbitrage strategies, driving unnatural price movements.
- Overly positive social media activity: An unusual surge in positive mentions and endorsements on social media, without corresponding developments or news, often accompanies manipulative schemes. This activity is aimed at creating hype and attracting unsuspecting investors.
- Short-lived price movements: Manipulated price increases are typically short-lived. If a coin’s price rises sharply and then quickly falls within a short time frame, it’s likely a result of artificial manipulation.
- Lack of long-term investor support: Coins that experience sudden price changes without sustained support from long-term investors or clear technological advancements are often involved in manipulative practices.
Involvement of pump groups in crypto
Pump groups are organized groups of individuals or entities that coordinate to artificially inflate the price of a cryptocurrency through orchestrated buying and aggressive promotion, only to sell off at the peak, causing the price to crash. These groups often operate through private channels on platforms like Telegram, Discord, and Reddit.
How they operate
Members of the group agree on a specific time to start buying the chosen cryptocurrency. The coin is often one with low market capitalization to make it easier to manipulate.
The group then promotes the coin aggressively on social media, forums, and other online platforms to attract outside investors. This creates a false sense of legitimacy and urgency, enticing others to buy in.
As the price rises due to increased buying activity, the hype attracts more investors, further driving up the price. Once the price reaches a predetermined target, the orchestrators sell their holdings. This mass sell-off causes the price to plummet, leaving new investors with significant losses.
- Bitcoin Private (BTCP) – 2018: A pump group coordinated a pump on Bitcoin Private, a fork of Bitcoin and ZClassic. The price surged significantly within a short period due to the orchestrated buying. After the peak, the orchestrators dumped their holdings, leading to a rapid price decline and substantial losses for latecomers.
- Verge (XVG) – 2018: Verge experienced a massive price spike after coordinated promotional efforts by a pump group. The group spread positive news and predictions, driving up the price. The price crashed dramatically after the orchestrators sold their holdings, illustrating a classic pump-and-dump scenario.
- Dogecoin (DOGE) – 2021: Although not entirely orchestrated by a single group, Dogecoin saw significant price manipulation driven by social media hype, especially on Reddit’s WallStreetBets and tweets from Elon Musk. The price saw extreme volatility, with rapid rises followed by sharp declines, impacting many retail investors.
- SafeMoon – 2021: SafeMoon saw coordinated efforts by various social media influencers and pump groups to inflate its price. The coin’s value surged significantly within a short time. As usual, the sell-off led to a sharp decline, affecting many who bought at the peak.
Protecting yourself from meme coin pump and dump schemes
Conduct thorough research
Before investing in any meme coin, it’s essential to perform detailed research. Investigate the coin’s background, its development team, and the project’s goals. Transparent projects with well-documented roadmaps and credible developers are less likely to be involved in pump and dump schemes. Checking multiple reliable sources and cross-verifying information can help you avoid falling for hype-driven scams.
Be wary of sudden price spikes
If a meme coin’s price surges rapidly without any significant news or developments, it could be a sign of a pump-and-dump scheme. Such spikes are often driven by artificial hype created by orchestrators looking to temporarily inflate the price. Monitor trading volumes and price movements closely to detect unnatural fluctuations.
Avoid aggressive promotional campaigns
Coins promoted aggressively on social media, often with exaggerated claims and promises of high returns, are usually high-risk investments. Such campaigns are typically part of a strategy to attract naive investors. Scrutinize promotional materials for unrealistic promises and perform independent research to validate any claims made.
Check the community and liquidity
Engage with the coin’s community to gauge its legitimacy. Active, supportive communities with genuine interest in the project’s long-term goals are positive signs. Also, examine the coin’s liquidity. Low liquidity coins are easier to manipulate, making them prime targets for pump and dump schemes. High liquidity suggests more stable investment potential.
Diversify your investments
Never put all your money into one meme coin or any single investment. Diversifying your portfolio can mitigate risks associated with volatile assets like meme coins. This strategy ensures that even if one investment fails, your overall portfolio remains relatively stable.
Final thoughts
Meme coin pump-and-dump schemes pose significant risks to investors due to their manipulative tactics and reliance on artificial hype. By conducting thorough research, monitoring for sudden price spikes, avoiding aggressive promotional campaigns, and engaging with the coin’s community, investors can better protect themselves from these fraudulent activities. Staying informed and cautious is crucial in navigating the volatile landscape of meme coin investments, ensuring that one does not fall victim to orchestrated market manipulations
Frequently Asked Questions
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01.
Is it possible to profit from pump and dump schemes?
Yes, it is possible to profit from pump and dump schemes, but it is highly unethical and illegal in regulated markets. Those who orchestrate these schemes can make significant gains by artificially inflating the price of a cryptocurrency and then selling off their holdings at the peak. However, this practice is deceptive and harms other investors who buy in at inflated prices and suffer losses when the price crashes. Additionally, participating in such schemes can lead to severe legal consequences and reputational damage.
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02.
What is a pump and dump in crypto?
A pump and dump in crypto is a type of market manipulation where the price of a cryptocurrency is artificially inflated through coordinated buying and aggressive promotion. The orchestrators of the scheme spread positive hype about the coin to attract unsuspecting investors. Once the price reaches a peak, they sell off their holdings (the “dump”), causing the price to plummet and resulting in significant losses for those who bought at higher prices. This practice is common in the cryptocurrency market due to the lack of regulation and the ease of spreading misinformation via social media.
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