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Basic Attention Token

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Description

What does Basic Attention Token do?

Basic Attention Token is a blockchain-based digital advertising token on the Ethereum network. Integrated with the Brave web browser, BAT is a token which can be distributed to content creators and viewers.

In online advertising, there are three main players: viewers, content creators, and advertisers. With BAT, viewers are rewarded for watching advertisements while browsing for content. They can also choose to pay content creators with a fixed amount monthly for their work. As a result, content creators are rewarded with BAT from both viewers and advertising revenue.

What is BAT used for?

BAT is simply used as a medium of exchange. Since BAT is an ERC-20 token, it cannot be mined. It is also not used for staking. BAT’s primary use is to reward content creators and consumers. Consumers who have BAT can micro-tip different creators, as well as set monthly payments to be sent to their favorite content creators, similar to a Patreon type of platform.

How can BAT appreciate in value?

If BAT gains traction and integrates with mainstream browsers, then it is likely that BAT will increase in value. Content creators and viewers will want to accumulate BAT, while advertising sources will want BAT to have their ads played. Patreon is a company which clearly shows that people are willing to support their favorite content creators. Meanwhile, BAT has even more utility than simply paying content creators, which is very appealing.

What is the difference between Basic Attention Token and its competitors?

BAT does not have much competition in its niche aside from AdEX and STEEM. The key difference with AdEx is that it focuses specifically on video advertising, while BAT is expanding services to include premium content, micro-donations, and publisher support.

STEEM, on the other hand, has a loyal community established already, but is simply a blogging website which tips users and creators in STEEM. In comparison, BAT is looking at the bigger picture, aiming to be a browser-based token that can be used for all different use-cases, not just for bloggers and vloggers.

  • Mainnet Launch: N/A. It runs on Ethereum
  • Open Source: Yes
  • Consensus Type: Ethereum token
  • Technology: Blockchain
  • Total Coin Supply: 1,500,000,000 BAT
Reward
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Our opinion

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Idea
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Innovativeness

Is the project solving a new problem?

Feasibility

Is the project’s solution realistic?

Clarity

Does the project’s message make sense?

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Core Members

How experienced and skilled are the team members?

Commitment

Are any key members involved in other projects?

Advisory Board

Is the project advised by anyone notable?

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Awareness
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Attention

Is the project on the public’s radar?

Hype

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Community

Is the project supported by a large number of crypto enthusiasts?

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Coin Utility
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Usefulness

Is the project’s native currency needed for key features?

Versatility

Does the native currency have a number of different uses?

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Our opinion

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Description

What does Basic Attention Token do?

Basic Attention Token is a blockchain-based digital advertising token on the Ethereum network. Integrated with the Brave web browser, BAT is a token which can be distributed to content creators and viewers.

In online advertising, there are three main players: viewers, content creators, and advertisers. With BAT, viewers are rewarded for watching advertisements while browsing for content. They can also choose to pay content creators with a fixed amount monthly for their work. As a result, content creators are rewarded with BAT from both viewers and advertising revenue.

What is BAT used for?

BAT is simply used as a medium of exchange. Since BAT is an ERC-20 token, it cannot be mined. It is also not used for staking. BAT’s primary use is to reward content creators and consumers. Consumers who have BAT can micro-tip different creators, as well as set monthly payments to be sent to their favorite content creators, similar to a Patreon type of platform.

How can BAT appreciate in value?

If BAT gains traction and integrates with mainstream browsers, then it is likely that BAT will increase in value. Content creators and viewers will want to accumulate BAT, while advertising sources will want BAT to have their ads played. Patreon is a company which clearly shows that people are willing to support their favorite content creators. Meanwhile, BAT has even more utility than simply paying content creators, which is very appealing.

What is the difference between Basic Attention Token and its competitors?

BAT does not have much competition in its niche aside from AdEX and STEEM. The key difference with AdEx is that it focuses specifically on video advertising, while BAT is expanding services to include premium content, micro-donations, and publisher support.

STEEM, on the other hand, has a loyal community established already, but is simply a blogging website which tips users and creators in STEEM. In comparison, BAT is looking at the bigger picture, aiming to be a browser-based token that can be used for all different use-cases, not just for bloggers and vloggers.

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