Brave Announces Massive Increase in Active Monthly Users

Brave, a crypto web browser alternative that was launched in 2016, has experienced major growth over the years, and it shows in Brave’s exciting announcement regarding their current user base.

Date: 
October 21, 2019
Read time: 
2 minutes

Brave Announces Massive Increase in Active Monthly Users

Author: Dylan B
Date: 
October 21, 2019
Read time: 
2 minutes

Brave, a crypto web browser alternative that was launched in 2016, has experienced major growth over the years, and it shows in Brave’s exciting announcement regarding their current user base.

Brave, a crypto web browser alternative that was launched in 2016, has experienced major growth over the years, and it shows in Brave’s exciting announcement regarding their current user base.

Platform engagement is extremely high, with a click-through rate of 14% (the industry average is just 2%). More importantly, 12% of click-throughs result in page visits of 10 seconds or longer. There have been 2.36 million 10-second active page visits overall.

On October 16th, the platform reached eight million active monthly users and an impressive 2.8 million daily users, many of which are joining their web advertising network. In fact, Brave has said that there are 290,000 verified advertisers and content creators leveraging their platform: 

“200,000 of those are YouTube creators, 33,000 are website publishers or creators, 15,000 are Twitch streamers, and since we announced our support for Twitter tipping on August 1st, 28,000 Twitter accounts have joined to receive Basic Attention Tokens. ”

While the platform has been around for a while, they only launched their ads six months ago. Rather than using the traditional advertising strategies of the internet, Brave offers users the opportunity to engage with the ads that they want. When they do, they receive an award for giving their attention to the advertisements that are relevant to them. Creators will also receive awards from visitors who go to their site and tip for their content. As a result, Brave has said that they have completed 385 ad campaigns and have seen 97 million ad confirmations. Overall, they boat high-engagement on their platform. 

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“Platform engagement is extremely high, with a click-through rate of 14% (the industry average is just 2%). More importantly, 12% of click-throughs result in page visits of 10 seconds or longer. There have been 2.36 million 10-second active page visits overall.”

Even large companies and organizations are approaching the platform. Intel and the Lupus Foundation of America are two of the major entities that have used Brave to attract more attention to their causes and to give and receive Basic Attention Tokens (BAT) to and from those who engaged with their campaigns. Overall, growth seems to be on a continual rise for the platform. 

At the time of writing, BAT is currently at $0.21. 

Posted by Dylan B

Dylan Buckley is a writer based in California. He became interested in cryptocurrency upon discovering it in 2014 and soon started investing as well as writing for a wide variety of clients and crypto-startups in the space. When he is not producing content for individuals and businesses, he is typically working on his own self-development content or making music.

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